Serve to Sell: How to Grow Your Business Without Feeling Salesy

Description

This is a book for those of us who hate selling.How do you feel on Sunday night, thinking about going to work Monday morning?For twenty years, Graham Kuhn knew the answer: that "ugh, tomorrow" that creeps in around dinner and sits on your chest until you fall asleep. So at 45, with three kids and a mortgage, he quit his job to work for himself, at arguably the worst possible moment in history to do it: Friday, March 13, 2020. His kids threw homemade confetti in his brand-new company's colors. By Monday, the world had shut down, and $100,000 in booked work vanished.Serve to Sell is what he rebuilt from that couch, and the playbook behind it: grow your business by serving people instead of chasing them. Tell true stories instead of pitching. Sell without pressure, without pushy tactics, and without becoming someone you don't respect.Inside, you'll find:The truth about the "ick" you feel when you sell, and why it's actually your integrity talking.The anatomy of a true story that wins trust, including the sixty-second version that led to half a million dollars in projects.The exact words to say on a sales call, right down to when to say your price and stop talking.How to build a referral engine so the right clients start coming to you.A path to growing your business that never requires you to feel salesy, desperate, or fake.This book is for videographers, photographers, contractors, consultants, coaches, agents, and every service business owner who is great at the work but hates selling it.Because the best results aren't dollar figures. Fridays off, all summer. A Tuesday morning at your kid's class party. Mondays you actually look forward to.Good people deserve to win. This is the book that shows you how.

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