Ridiculously Easy to Do Business With : A Practical Guide to Giving Customers What They Want - How and When They Want It.

Description

Customer friction isn't just an annoyance. It's a competitive liability. Today, customers don't just compare products or prices, they compare speed, convenience, responsiveness, flexibility, and how easy you are to do business with. In this fully updated and expanded edition of his best-selling book, internationally-recognized customer experience expert David Avrin, CSP, Global Speaking Fellow, explores one of today's greatest competitive advantages: becoming Ridiculously Easy to Do Business With™. Drawing on proprietary new research, current marketplace examples, and decades of advising organizations around the world,David Avrinreveals why customer friction increasingly determines who earns the sale, keeps the customer, and gets recommended to others. Inside you’ll discover practical, immediately usable strategies to help you:Reduce the unnecessary effort customers encounterBuild trust before they ever buyGive customers the options and control they increasingly expectResolve problems before they become public complaintsCreate experiences that customers remember, recommend, and return forWhether you lead a global organization, a local business, or a growing entrepreneurial company, this book will challenge you to rethink every interaction through the eyes of your customer. Because today, being good isn’t enough. You also have to be Ridiculously Easy to Do Business With™!

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