How to Sell a Sh*tload of Managed Services: Without Selling Your Soul

Description

Doing great work used to be enough to win clients.Now you’re buried in a sea of look-alike MSPs, every one of them claiming to be a “trusted advisor” while slinging bottom-barrel pricing and empty promises.Meanwhile, you’re trying to grow the right way: serving clients well, building a real team, and pushing for profit. But without a repeatable way to sell, you’ll keep hitting the same growth ceiling over and over again.This book is your way out.Inside, Brian Gillette—creator of the Feel-Good Close, host of The MSP Sales Podcast, a former VP of Sales, and advisor to hundreds of MSPs—shares the 7-Step Scaling Framework built specifically for service providers who want to grow without breaking. This isn’t just a sales book. It’s a roadmap for scaling with clarity, confidence, and a business that actually gets stronger as it grows.You’ll learn how to:Fix your data before it costs you bigBuild a lead-gen engine that doesn’t rely on luck or referralsCreate offers that prospects can’t say no toSet goals that don’t make your team quitDelegate sales without losing controlKeep customers happier (with higher margins)Navigate the messy middle as your MSP evolves from founder-led selling to scalable, repeatable growthNo hype. No hustle-bro nonsense. No fear-based garbage. Just a battle-tested, painfully honest guide to selling a sh*tload of managed services without losing your mind, or your margins. Because the good guys deserve to win. “Brian Gillette, who I’m not related to, is one of the best voices in the channel right now. His confident and clear vision for MSP sales is a refreshing take on what is now a 20 year-old business model.” Robert Gillette, Co-Founder MSP Growth OS"Brian blends sharp business insight with memorable, real-world stories that stick with you long after you’ve closed the cover. Whether you’re running a lean 6-figure shop or a growing 7-figure MSP, you’ll find strategies here you can act on today ... and the inspiration to keep going when it gets hard." Nate Freedman, CEO Tech Pro Marketing, Founder MSP Sites"I appreciate content that cuts through the fluff, and that’s exactly what Brian delivers in his new book. Instead of vague ideas or motivational hype, he shares practical, real-world insights you can apply at your MSP today. I only wish I had this when I was struggling to figure out which data really mattered to growing our MSP, but I’m glad you have access to it now."Taher Hamid, Founder MSP Camp“Brian Gillette finally delivers the MSP sales playbook the industry has been waiting for. His writing carries the clarity of James Clear, the punch of Alex Hormozi, and the thoughtful elegance of Simon Sinek, all distilled into a practical framework MSPs can apply from day one. Few can match Brian’s ability to turn complex sales operations into simple, sustainable actions. If building a repeatable MSP sales process has ever felt out of reach, this book is for you."Kevin Clune, Founder MSP Growth Hacks

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