Dirty Work Wealth: How Smart Home Service Business Owners Step Back to Scale Up

Description

You didn't build your business to stay buried in it. In Dirty Work Wealth, Trina Julian—who turned $100 and a truck into a thriving company she sold for 7,000x ROI—shows home service professionals how to stop doing all the work and start building a business that works for them. Through real-world lessons and practical advice, you'll learn how to create a business that runs efficiently and grows sustainably without getting your hands dirty. Inside, you'll discover how to:Build a team you can trust and step away without losing controlCreate a brand that attracts ideal clients and stands out from competitorsDevelop a financial strategy that fuels sustainable growthMaximize profit margins without burning outPosition your business for a high-value exit—even if you're not ready to sell yetWhether you're overwhelmed, overbooked, or just ready for freedom, this book gives you the strategies to scale smart, hire well, and create a company that runs without you so you can finally live the life you've been working so hard for. ABOUT THE AUTHORTrina Julian is a systems strategist and former landscape business owner who scaled her company, Country Girl Gardens, from a one-woman show to a seven-figure business she ran hands-off, then sold for a life-changing exit. Today, she helps home service business owners do the same: build profitable, sustainable companies that don’t depend on their constant presence. She teaches what she’s lived—how to trade burnout for boundaries, chaos for clarity, and endless hustle for systems that scale.When she’s not coaching clients or creating tools for fellow entrepreneurs, Trina enjoys watercolor painting, horseback riding near her off-grid cabin in the Pacific Northwest, and planning her next travel adventure.

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