Domain 2: Planning: MARKENDIUM: SMPS Body of Knowledge

Description

A plan is created to map a path to a goal and provide a series of actions to achieve business aspirations. In the marketing and business development space, plans typically define a firm’s market characteristics and revenue prospects. Every plan, regardless of type, should include goals, strategies, and tactics to ensure successful direction, and information for the firm on how budgets and resources should be expended.

Product information